CREATIVE DIRECTOR + DESIGNER
Strayer University
2017 + beyond, implementing standards of practice to last years
Designer of visual identity and strategy behind it’s application, as well as all first iterations and templates. Curator and reviewer of all assets since.

In creation: looking to long-lasting brand identities from NASA to NYU, and inspired by a museum approach. Visual assets that feel and are constructed of layouts, that appear educational, easy-to-read, friendly, and a long-lasting modernity. This identity purpose is to drive recognition and trust. Applying it to all current student audience assets; campus and learning materials, course catalogs, tutorial and Q+A videos for students, internal docs, etc. for years to come.

 

 

 

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Further, beyond the traditional university and campus collateral, how do standards apply and visuals differ for associations and special programs. See below…

 

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STRAYER BRAND IDENTITY – SPECIAL PROGRAMS
ALUMNI ASSOCATION

Strayer University
2017

 

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STRAYER BRAND IDENTITY – SPECIAL PROGRAMS
HONORS ASSOCIATION

Strayer University
2017

Utilizing the same layouts as the strict basic branding, with the addition of the serif introduced with the Alumni Association (but stripping out that accent script), the Honors Association branding is used for ALL other special programs within the university.

 

 

 

 

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