STRATEGIST + PRODUCER + PHOTOGRAPHER
Strayer University
ongoing asset use since creation (Spring 2017)

Strayer University – within “Let’s Get It America” 2017 Campaign
Taking on campaign tone, the content series I developed reinvigorated brand social with content never before done at Strayer; up-close portraits of students and employees. Showcasing their wrinkles, expressions, everyday life, and interviewing on key strengths of the Strayer experience. Traveling to small towns and offices for each.

• Mom’s of Strayer Mother’s Day cut: Click Here.     Get the tissues ready!
• Watch the series: Click Here.
• 10sec campaign text cut sample: Click Here.

View this post on Instagram

Always a mother, forever an inspiration. Happy Mother’s Day from three generations of Strayer grads! #mothersday

A post shared by Strayer University (@strayeruniversity) on May 13, 2018 at 6:38am PDT

Video portion included 30, 15 and 10 video cuts, and bank of photography. These assets continue to drive ROI, throughout paid and organic high-brand, DR and in all print materials.

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How do you pitch and plan a concept like this? Check out my deck here:

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