STRATEGIST + PRODUCER + PHOTOGRAPHER
ongoing asset use since creation (Spring 2017)
Strayer University – within “Let’s Get It America” 2017 Campaign
Taking on campaign tone, the content series I developed reinvigorated brand social with content never before done at Strayer; up-close portraits of students and employees. Showcasing their wrinkles, expressions, everyday life, and interviewing on key strengths of the Strayer experience. Traveling to small towns and offices for each.
- Mom’s of Strayer Mother’s Day cut: Click Here. Get the tissues ready!
- Watch the series: Click Here.
- 10sec campaign text cut sample: Click Here.
Video portion included 30, 15 and 10 video cuts, and bank of photography. These assets continue to drive ROI, throughout paid and organic high-brand, DR and in all print materials.
How do you pitch and plan a concept like this? Check out my deck here:
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