Strayer University
ongoing asset use since creation (Spring 2017)

Strayer University – within “Let’s Get It America” 2017 Campaign
Taking on campaign tone, the content series I developed reinvigorated brand social with content never before done at Strayer; up-close portraits of students and employees. Showcasing their wrinkles, expressions, everyday life, and interviewing on key strengths of the Strayer experience. Traveling to small towns and offices for each.


Video portion included 30, 15 and 10 video cuts, and bank of photography. These assets continue to drive ROI, throughout paid and organic high-brand, DR and in all print materials.







How do you pitch and plan a concept like this? Check out my deck here:


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