CREATIVE DIRECTOR + PRODUCER + STRATEGIST + PHOTOGRAPHER/DESIGNER on all

In 2018, I had the career honor of producing an internal TV spot. A social video I led was chosen for Strayer’s TV spot for 3 quarters, over an agency-produced alternative. This all happened because of truly organic buzz and hype surrounding the first cut from Ace Metrics, Marketing Wire ,and Biz Women. Following it’s TV release Strayer experienced a 9% growth that quarter.

 

 

2018: Queen Latifah’s “Never Stop Growing”
:30 TV SPOT – Producer, run of show, lead creative

the official Q4 2018 thru Q2 2019 TV spot of all east coasts market for Strayer University

 

Which originated from the sizzle 1min:

 

 

Marketing Wire 
“Strayer University’s top-rated inspiring ad featured Queen Latifah and leveraged her commencement speech to draw attention to an important life event. The ad grabbed attention and built brand credibility.”

Ace Metrics
Ranked #1 Most Inspiring Ad of Q3 2018

Biz Women

“Strayer University’s ad featuring Queen Latifah’s June commencement speech stressing the power of a college education at any stage of life scored in the 99th percentile in the inspiring ads category. Viewers connected with the actress and rapper’s advice, “Never Stop Growing.”

 

 

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Additionally, PHOTOGRAPHER that day myself, for PR media outlets like The Washington Post, and promotion and cross-funnel asset use. Seen on Queen Latifah’s Instagram here.
And on Strayer’s page here.

 

Original recap posts week of:

 

 

 

 

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MORE:

Strayer University Commencement Ceremonies,
2017-2018. Story-telling content of the success, and triumph of commencement in different social activations to full-funnel activations. From concept to completion, producing all. All filmed by Altamira Film Co.

 

2017: “Journey of the Scroll”
Social activation video

*since it’s launch, it plays at everyone of our (10) commencements a year, as the opening jumbotron video to begin the ceremonies! 

 

 

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2017: “Stand-Up Tradition”
Social activation video

*used in social media strategy

And check out the Snapchat filters! 

 

 

 

. . .

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