on all of the below videos

Strayer University Commencement Ceremonies,
Story-telling content of the success, and triumph of commencement in different social activations to full-funnel activations. From concept to completion, producing all. All filmed by Altamira Film Co.



2018: Queen Latifah’s “Never Stop Growing”
:30 TV SPOT – Producer, run of show, lead creative

*the official Q4 2018 TV spot of all east coasts market for Strayer University


Which originated from the sizzle 1min:


The advertising reviews are starting to come in…

Marketing Wire 
“Strayer University’s top-rated inspiring ad featured Queen Latifah and leveraged her commencement speech to draw attention to an important life event. The ad grabbed attention and built brand credibility.”

Ace Metrics
Ranked #1 Most Inspiring Ad of Q3 2018

Biz Women

“Strayer University’s ad featuring Queen Latifah’s June commencement speech stressing the power of a college education at any stage of life scored in the 99th percentile in the inspiring ads category. Viewers connected with the actress and rapper’s advice, “Never Stop Growing.”






Additionally, PHOTOGRAPHER that day myself, for PR media outlets like The Washington Post, and promotion and cross-funnel asset use. Seen on Queen Latifah’s Instagram here.
And on Strayer’s page here.


Original recap posts week of:









2017: “Journey of the Scroll”
Social activation video

*since it’s launch, it plays at everyone of our (10) commencements a year, as the opening jumbotron video to begin the ceremonies! 






2017: “Stand-Up Tradition”
Social activation video

*used in social media strategy

And check out the Snapchat filters! 




. . .

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