Because the the art- it feels like we were seen. In all of the magic that we create.
There was a moment I always loved most as a child – the moment right before the curtain of a show went up; standing in the wings watching the ballerinas scutter into a cascade of trapped light between mirrors. The excitement. The shift of fabric and movements, the unknown to come, the great sweep of a creation about to breathe life.
With that, after my own pointe shoes were put away for good…I rejoined the world of backstages – by designing posters / shooting stage photography for underground,theatre and production designing independent films.
Then the dance of design went to Chicago alongside advertising greats at DDB , back to Baltimore to build the design department of a start-up, and finally settling down outside Washington, D.C. in EDU brand strategy.
So that as a strategy-focused creative now with 10 years of experience, I create to deliver brand growth. Data-driven results through visual identities, storytelling campaigns, social activations, and photo/video shoots.