CREATIVE LEAD + SOLE PHOTOGRAPHER + DESIGNER
all 2018 – across full partnership campaign

Official photographer of partnership, and designer of swag/campus collateral/funnel assets to social strategy concepts. Also featured on Vibe.com HERE.

 

 

PHASE 1 OF 3:

The launch started in black+white, with my photographs immediately making a splash on Queen Latifah’s social media channels and Strayer’s.

 

View this post on Instagram

Behind the scenes with @StrayerUniversity 🎥 #ad

A post shared by Queen Latifah (@queenlatifah) on

 

 

 

+ designed all launch collateral for Strayer campuses and faculty:

Documenting how to re-cut existing video assets in line with campaign:

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Strayer campus’s went WILD for this banner-up; posting on internal and external socials posing beside it.

 

 

some first round gif videos social play:

 

 

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PHASE 2:

 

The switch to color for phase 2 (of 3) of the partnership’s creative.

My design+photography for that full-throttle campaign, across every channel:

 

 

And leading conceptual social concepts across Queen Latifah’s + Strayer’s channels:

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This slideshow requires JavaScript.

 

 

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PHASE 3:

And finally, on-set photographer and social creative lead for the filming of her Confidence Course:

 

 

 

. . .

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