CREATIVE LEAD + SOLE PHOTOGRAPHER + DESIGNER
all 2018 – across full partnership campaign
Official photographer of partnership, and designer of swag/campus collateral/funnel assets to social strategy concepts. Also featured on Vibe.com HERE.
PHASE 1 OF 3:
The launch started in black+white, with my photographs immediately making a splash on Queen Latifah’s social media channels and Strayer’s.
+ designed all launch collateral for Strayer campuses and faculty:
Documenting how to re-cut existing video assets in line with campaign:
Strayer campus’s went WILD for this banner-up; posting on internal and external socials posing beside it.
some first round gif videos social play:
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PHASE 2:
The switch to color for phase 2 (of 3) of the partnership’s creative.
My design+photography for that full-throttle campaign, across every channel:
And leading conceptual social concepts across Queen Latifah’s + Strayer’s channels:
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PHASE 3:
And finally, on-set photographer and social creative lead for the filming of her Confidence Course:
. . .
