Watch the video below to look inside the full funnel creative refresh
of both Strayer + Capella University brands.

Shared by CEO in company-wide town hall. Core team leader of all branding work in partnership with agency. Then internally, leading design of brand guide and all Strayer refresh elements and layouts across every asset, channel, and digital/printed material.

Cross-department EDU website redesign following full brand refresh for Strayer.

My team created all designs and oversaw implementation of DSM and continued testing in the year following. I also led creation of 200+ original iconography library with outside freelancer.