[CD work] Developing, co-leading, pitching and overseeing massive rollout of every round of this 2-university parallel refresh over a year’s time. With a special focus on the Strayer side given legacy department. Alongside my work on the SEI umbrella brand during this time.

Watch the video below to look inside the full funnel creative refresh
of both Strayer + Capella University brands.

Shared by CEO in company-wide town hall. Core team leader of all branding work in partnership with agency. Then internally, leading design of brand guide and all Strayer refresh elements and layouts across every asset, channel, and digital/printed material.

– Launched 2020 right as the pandemic struck

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+ THE STRAYER WEBSITE REFRESH

Cross-department EDU website redesign following full brand refresh for Strayer, entirely during 2020. In my role at the time as Digital Experiences Manager, my team created all wireframes, UI elements, icons, photo curation, components and page designs with the larger IA of a huge website undertaking.

My team also oversaw implementation of DSM and continued testing in the year following. Plus the 200+ custom iconography library done in partnership with outside freelancer.