UI kit and cross platform digital experience of Strayer’s AI “Irving” on full EDU + PMLP sites

Launched April 2021, chat with Irving today
Goal: drive student applications and enable more support tools through an unexpected design solution that allows the student/prospect to still view the website and chat

A (brief) look inside the extensive process

WORKSHOPS, COMP ANALYSIS, AVATAR DEVELOPMENT & WIRES

And my much earlier work, 2+ years prior,
originating the creative strategy behind Irving’s origin story and personality.