**Just Launched** The culmination of a multi-year intensive brand development & research project. Designed original concept for “past present future” trail mark logo system, hand-drawn trails conectivity pattern and overall visual approach. Oversaw collaborative team in creation of 110+ page brand guide, launch assets, office design, email/social collateral, member calendar, editorial magazine, swag and beyond. Full funnel massive rebrand, focused on membership DEI – that smells like a day outside – and aligns to mission.

Work spanned Spring 2022 thru ongoing. Launched February 2024. Built in collaboration with the full Outright team.