**2024 Anthem Award Winner in Silver
Launched February 2024. Work spanned Spring 2022 thru ongoing. Built in collaboration with the full Outright team, RTC internal team and Vanguard Communications.
A 3-year intensive brand development & research project. Strategist, creative director, and hands-on designer. Designed original concept for “past present future” trail mark logo and its system, hand-drawn trails connectivity pattern and overall visual approach. Oversaw collaborative team in creation of 110+ page brand guide, all launch assets, office design, email/social/stationery templates, annual member calendar, launch social campaign, swag and beyond. Full funnel massive rebrand, focused on broadening awareness – that smells like a day outside – and has deep roots to the mission of environmental access for all. Inspired by what a consumer brand could do for trail advocates.
Launch extension campaign, “We See”
Members’ editorial magazine: Full redesign in new brand. See more here.
One response to “Rails to Trails Conservancy”
[…] of an editorial magazine. From micro factoids, to curated colors and photography in line with the rebrand – with a brand new 3 column grid system – I loved over every piece of this print […]