Following the prestigious merger of NACH and NHPCO, I was brought in to expand and elevate the pre-existing logo into a full brand identity. And at record speed in Q4.

Inspired by the feeling of one’s unique home – through well-worn textures and soft fabrics that represent calming support. My favorite element are the ceramic “curves” that like wrinkles, beautify the passage of time and experience.

– Launched Jan 2025, ongoing work since. More to come end of year!

First events with new branding, so much bigger activations in the works for 2025…